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It’s a new season and it’s beginning to feel like Spring is here. You may be thinking about Spring cleaning your wardrobe (if you are read this post first) and thinking about adding some new pieces to your wardrobe. But how much do you think about your personal style before you start shopping? Do you have a clear picture of what your personal style is? If not I have the tools to help you to discover your personal style. As it’s Easter this coming weekend I also thought, as my gift to you, I would make it easier for you too.
Below is an excerpt from my Style Guide Course where I talk about the first steps in discovering your personal style. This is a great introduction, but if you would like to take the full course I’ve made it more affordable to do. I am now offering a 4 instalment payment so that you can spread the cost (as well as still offering the one payment option)
The following excerpt is from Module 3, Lesson 1 – you will see I refer to work already done but I think you will still find this useful and at the end I have added some more information about how I am using this myself, this season.
Discover Your Personal Style
“In this lesson we are going to revisit all of the work you have done on honing in on your personal style. By now you should have some clear ideas about what you like and don’t like. So it’s time to put those together and come up with your style Keyword. When you search Google for something you enter a Keyword (which can be a phrase rather than just one word) and Google filters out everything that doesn’t relate to that Keyword, then presents you with the most relevant results. If you can come up with your own Keyword(s) you will find it so much easier to shop because you can filter out everything that isn’t relevant for you.
Your personal style is more than just rules for what suits your body shape and colouring, it is an expression of who you are now. I say now because over the years your preferences and style may change. However, fundamentally there will be some parts that never change. For example, although I have pierced ears I have never really liked multiple piercings. It isn’t a judgement of anyone who does have piercings, it’s just that I don’t like them for myself. When we are younger we may also have had labels attached like “oh you are really girlie” or “she’s a bit of a Tomboy” and this could be because as a child you just preferred wearing trousers and trainers rather than skirts and dresses. That is your underlying style expressing itself and maybe as you’ve got older you still wouldn’t be seen dead in a pink dress with frills whereas some little girls love dressing up in princess dresses and as they get older they would be the one seen in pink with high heels. There is no right or wrong, it’s what makes us individuals and why I prefer to give you ideas and guidelines, rather than saying if you are over 50 you can’t wear leather (because I am and I do!)
I love this quote from Iris Apfel which I think sums this up; “The greatest fashion faux pas is looking in the mirror and seeing someone else”. Style is visual but it is also a state of mind. How often when you are feeling low do you reach for the darker colours in your wardrobe? The happier you feel and the more confident you are, the more likely you will be to express your personality visually. Then your style becomes and extension of your personality. When you are assessing outfits you can look at many things, the fit, colour, comfort, practicality, how appropriate it is etc. but the one key assessment and the most important is how do you feel?
MOOD/EMOTION How you feel + VISUAL How you look = YOUR STYLE How you are
Can you now start to write down what your Fashion Keywords are? The number of words doesn’t matter as long as it clarifies in your mind what you want, but I would recommend at least 3 and not more than 6 or 7 otherwise it will become muddled and restrictive. When you are creating your Keywords think about all of those elements that are important to you.
Here are a few ideas but add your own as well:
Patterned / Plain
Structure and Crispness / Unstructured and Relaxed
Heels / Flats
Practical / Luxury
Colour / Neutrals
Texture / Smooth
Frills and details / Minimalist
Tailored / Relaxed
Fashionable / Classic
Bargain / Expensive
Trend / Unique
Dramatic / Quiet
If I look at this list I would choose the following;
Colour – I love neutrals too, but lighter neutrals like camel, stone and taupe, but when I am really happy I pick colour.
My favourite colours include, red, coral, yellow, lime and moss green – happy colours!
Relaxed – I hate anything too constricting but equally I don’t want too unstructured so I choose more fluid fabrics.
Relaxed shapes and fluid fabrics
Luxury – tactile, because I love cashmere, velvet and silk.
Luxury, silks, shells and gold accessories
Now to use this when shopping, a velvet jacket, colourful silk blouse or fluid trousers are likely to catch my eye. I can pass by the crisp white shirts, structured jackets and anything overly formal.
As you start to create your personal style and Keywords you will start finding brands that work well for you and designers that influence you. I love Eileen Fisher for the beautiful fabrics and relaxed shapes and Armani for his muted colour palettes and relaxed tailoring, Chloe for it’s Boho feel and Maxmara for it’s Italian luxury, so I may look at what they are doing this season and see if I can find something similar on the High Street.”
My Style This Season
Here are some of the pieces on my wish list for the Spring/Summer season.
Starting with the cream neutrals – cream trousers always feature in my Spring/Summer wardrobe. I love them for dressing up in the day or evening with a cream top to give a striking look, or adding a pop of colour. These three cream pieces have the relaxed and luxury elements of my personal style. The cream silk camisole will make a useful alternative to my favourite Eileen Fisher camisole. The long shirt/dress is in a beautifully soft, textured cotton and will be worn with cream trousers alone, or open with a top underneath as a jacket. It will also go on holiday and be worn as a beach dress over a swimsuit.
The print wrap top will work as a top or as a jacket. Perfect for occasions with the cream trousers, but I’d also dress it down with a pair of red jeans. It’s again relaxed and in a luxurious fabric.
Jumpsuits have become the alternative to a dress and this jumpsuit in linen could be worn on holiday or at home. I’d wear it with flat slider sandals a basket and a hat on holiday or as I’ve shown below with block heeled sandals in a pop of colour.
The red silk print trousers are 100% me! They have colour, they are relaxed and they are silk. All three boxes ticked. I would wear them both day and night, dressed down wit a t-shirt and up with a silk top, with flats or heels.
Here is how I would wear these pieces, but of course mixed with what’s already in my wardrobe there are so many more options:
I hope this post has inspired you to start thinking about your personal style and that I have given you a little peak at what’s inside the Style Guide Course. I wanted to make it as accessible as possible, because there is so much information in there that you will be able to return to again and again whenever you need new inspiration.
Have you thought of some keywords to describe your personal style? Leave me a comment below and let me know.
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