August tends to be a quiet month for fashion before the excitement of the new season and that back to school feeling of September whether you have school age children or not. For me it tends to be a time of reflection over the last year of my business and is often the time when I come up with new ideas. The ever popular monthly wardrobe was first introduced in August 2 years ago, for instance and the first post on the blog was conceived 6 years ago and posted in September 2011 (I can’t believe it’s been that long!) and now here we are 572 posts later.
Since that first post there have been both ups and downs in my blogging and styling business. But as highlights, I have worked with and built a community of amazing women, won prizes for my posts and been invited to the RewardStyle conference for top tier bloggers for the last two years. There have been long hours, sometimes into the night and even early morning trying to get a wardrobe out or a post finished, but I can honestly say on balance I have never regretted starting this business.
There has been so much to learn over the last 6 years 🙂 Blogging isn’t just about pretty pictures, not for those who run their blog as a business anyway. You have to be a little bit (no a lot) techie, wear a business head (you wouldn’t believe how many people want you to do work for nothing or in return for a “free” product, well sadly free products don’t pay the mortgage) sometimes be tough – not easy for me, but I have learnt the hard way that there are people who will try and get free what others are paying for and still complain – and of course be creative, while still being authentic and not just promoting anything, even if you don’t believe in it. In fact, most of what appears on the blog I buy myself and if I wouldn’t, then I won’t promote it. One other thing I have learned is that you can’t please everyone and I have to stop trying. There will, and have been, people who don’t like me or what I post and if that’s the case there are thousands of other blogs to read, so I have to post what is true to me and the audience I want to serve.
And now I feel it is time to refine the business again and I would love to have your help, more about that later.
Why the need to make changes? To start with I have never been a traditional style blogger. For much of my blogging career I didn’t actually appear on the blog. Partly because I loved the creative side of putting outfits together in collages and being able to pick pieces from anywhere without having to buy all the items first and partly because I didn’t think my readers would want to see outfits on me, someone well past 25 and with a distant memory of a waist! However, thanks to you, my readers, I have come to realise that you do want to see what outfits look like on real women like you. I am still learning so much about outfit photography, in fact photography at all and actually loving the experience of learning something else new. So one change you will have seen already is more photography, but I will continue to create outfit collages to illustrate posts as well.
Secondly my business has two streams to it, the blog and the styling services. Over the years I have tried to provide a selection of services to meet your requirements, but I feel that if you land on my site for the first time you may not know where to start or how to find what appeals to you. I have also tried to have a balance between inexpensive services/products and higher end, more personal services and this means that with the quantity on offer it may be confusing. So that is where you come in, I would love you to comment on this post and tell me which products/services you want to see continue and which don’t interest you.
Thirdly overwhelm! Fortunately this has decreased since Liz started working with me. This time last year I was trying to do too much, because I never want to let anyone down. But I am learning to say no and I don’t want to get to that position again because it stifles creativity and things get missed. Now that there are two of us I want to ensure that we provide you with the best service possible, whether that be as a blog reader or as a services customer.
I have listed all the offerings below, because there may be some you don’t know exist. Please let me know which you like/want to see more of and which you don’t and, If you are a member of the Style Club I would love suggestions too about what else you would like it to include. This is you chance to help shape the blog and offerings going forward, as there is no point me putting effort into what doesn’t appeal to my loyal readers 🙂
Blog posts 2-3 per week – I will be incorporating some new content for US readers as I realise that about a third of my readers are outside the UK and of those, predominantly in the US.
Youtube videos (one area I am looking to expand with regular videos on style tips, wardrobe tours, capsule wardrobes etc)
The Style Club £10 per month – monthly magazine, private Facebook group, new monthly challenge with £50 voucher prize
Colour Dossier £49
Colour wallets £49
Executive Style Club £69 – all benefits of the Style Club plus an executive capsule wardrobe which builds 8 items per month
36 item capsule wardrobe 3 x £219
Monthly 6 item per month capsule wardrobe builder £129 per month
Holiday wardrobe £299
Additional courses – e.g Capsule Wardrobe?
Events – Style days, Overnight Spa, Christmas outfit shopping – any other suggestions? Perhaps a further afield shopping trip – Milan outlets, New York?
Phew! You see it is a long list but I don’t want to cut anything that you still want.
Thank you for taking the time to read this post and for your comments, I look forward to reading them x