Not the county – although it is lovely – but the new collaboration between John Lewis and Alice Temperley. I’ve kept my eye on Alice Temperley for several years but couldn’t imagine either having the funds or the occasion for one of her beautiful, feminine dresses. But this range is one I will definitely be trying. Mark your calendar for September 4th.
Designed exclusively for John Lewis and named after Alice Temperley’s beloved home county, this is Temperley’s first collaboration for the UK high street.
Championed by an AW12 multi-million pound advertising campaign featuring celebrated UK model Lily Donaldson, the collection will arrive in 29 John Lewis stores and online on the 4 September. A second phase dedicated mainly to partywear will be launching in early October.
Drawing inspiration from established Temperley motifs, the collection will include a full range of accessories and fashionable pieces. An array of influences are present in the collection from Victoriana and Bohemian accents to military and print elements. Traditional materials are juxtaposed with pony skin textures, beads and sheers to create a feminine portfolio.
The 60 piece collection will exhibit classic and much-loved Temperley favourites at an accessible price point (a silk blouse for £79 and Cashmere Cape Coat at £299) whilst retaining Temperley’s signature high-end detail and design.
“We have spent the last ten years building our lines and Somerset will complement our existing collections; it is a very accessible product that will take our aesthetic to a wider audience. I wanted it to be very much a collection of essentials and to design a collection that would provide a feminine and functional wardrobe for women in their everyday life. This collection is all encompassing, effortless and draws on our classics. John Lewis is a great partner as it stands for quality and is a trusted staple in everyone’s lifestyle. Integrity is paramount and as an independent British brand, we are thrilled to work with a trusted British retailer.”
I love the “collection of essentials” theme, buying a piece here and there that will work in with your existing wardrobe whilst adding some of the key autumn 2012 trends to update what you already own.
Here are a few of the pieces:
What do you think – is Alice Temperley a designer name you would like to see in your wardrobe?